Manufacturers face critical decisions about market entry strategies because of the changing European medical device regulations. Recent developments have created an interesting shift in the regulatory environment, with FDA regulations offering certain advantages over their European counterparts. In this blog, we explore the impact of FDA regulations on medical device development and market access strategies, providing insights for manufacturers of medical devices.
Due to perceived regulatory advantages, many medical device manufacturers have traditionally viewed Europe as their first market of entry. However, this is shifting. Europe's Medical Device Regulation (MDR) and In Vitro Diagnostics Regulation (IVDR) have introduced significantly more complex requirements. At the same time, the FDA regulatory framework offers certain advantages that are increasingly attractive to manufacturers.
The MDR/IVDR is much more complex than FDA regulations. The modern FDA system has been established for almost 50 years, creating a more predictable regulatory environment with more precise expectations. This stability means manufacturers can better understand how to get products onto the US market.
This shift in regulatory complexity is profoundly affecting go-to-market strategies. More manufacturers, especially those with new products, are considering entering the US market first. This approach allows them to gather necessary clinical data under the FDA framework before approaching the European market in a second phase.
The advantages of this approach are numerous. By going through the FDA process first, manufacturers can:
One of the most significant advantages of FDA regulations is their predictability. When a manufacturer submits to the FDA, they face a regulatory process with:
From a time perspective, it's more predictable than the European submission. The FDA typically responds within set timeframes. When the "clock stops" for the manufacturer to address questions, a newly defined timeframe begins upon resubmission. This predictability allows for better resource planning and more accurate market launch forecasting.
Despite the FDA pathway's comparative advantages, a critical challenge for many medical device and IVD manufacturers is the lack of a comprehensive regulatory strategy early in development.
Many companies, particularly European manufacturers, introduce products to their local market or continue with legacy devices already established in Europe. Only later do they consider expanding to the US market. At this point, they might face additional requirements and need to develop a different strategy.
This reactive approach creates unnecessary complications and delays. Defining your regulatory strategy upfront in the design phase is much easier, ensuring both EU and US requirements are considered.
To maximize the benefits of the FDA regulatory pathway, manufacturers should consider these strategic approaches:
The impact of FDA regulations on medical device and IVD development has evolved significantly in recent years. What was once seen as a more challenging regulatory environment is now, in many ways, more navigable than its European counterpart.
The predictability, clarity, and established nature of FDA regulations offer strategic advantages for medical device and IVD manufacturers who approach them proactively. By incorporating FDA regulatory considerations early in the product development lifecycle, manufacturers can potentially accelerate their path to market while establishing a foundation for global expansion.
The key takeaway for medical device and IVD manufacturers is clear: develop your regulatory strategy upfront, carefully considering FDA requirements and design from that perspective. This approach not only streamlines your path to the US market but may also provide advantages for your global regulatory and commercial strategy.
If you wish to know more, you can read about how you can collaborate with a partner on FDA submissions or contact us.